Debunking Misconception #3: “Shopping at Beyond Best Before is only for people on a budget.”

It’s true that we offer fantastic prices, but Beyond Best Before is about much more than just saving money. Our mission is rooted in sustainability, helping to reduce food waste while making quality products more accessible to everyone.

Many people think discounted food is only for those on a tight budget, but we’ve got all kinds of customers from all walks of life—teachers, doctors, plumbers, chefs, tech consultants, and even news reporters. What we all share is a passion for discovering unique products and enjoying a great deal!

The Bottom Line

Beyond Best Before isn’t just about affordability; it’s about changing the way we think about food. By shopping with us, you’re not only saving money but also taking a stand against food waste—without compromising on quality. It's about understanding the bigger picture and challenging outdated ideas. We’re rethinking what makes food “undesirable” and how we approach shelf life, realising that products don’t lose their value just because a date on a package has passed. At the same time, we’re tackling the environmental impact of food production, which often gets overlooked.

The process of turning raw ingredients into the final product that we see on store shelves takes vast amounts of energy—energy that is rarely factored into the cost of food. This includes everything from farming practices and transportation to packaging and manufacturing. When food gets discarded, all that energy is wasted, and it’s often forgotten in the rush to clear out shelves. It’s a massive environmental cost that many people don’t even realise. Yet, at Beyond Best Before, we’re exposing this hidden waste and working to shift the narrative.

We’re not just rescuing food, we’re reimagining the entire food system. By giving short-dated, surplus, and “unfashionable” products a second life, we’re helping to change perceptions about what’s truly valuable and making it easier for consumers to make sustainable choices. Our goal is to reduce food waste, not just by saving perfectly good food, but by calling attention to how much energy and resources go into making food in the first place—and how much of it goes to waste at every stage of production.

By shopping with us, you’re participating in a broader movement towards more responsible, thoughtful consumption. It's about embracing food as a resource and not a commodity to be discarded when it’s no longer “perfect.” We’re working to create a future where we waste less, consume more consciously, and make the most of everything that’s already been created.